There is a lot of data that talks about the influence of customer feedback on sales.
- The purchase likelihood for a product with five reviews is 270% greater than a product with zero reviews
- 48% of consumers only pay attention to reviews written in the past two weeks
- customers read an average of 10 reviews before feeling able to trust a local business
As you can see, customer feedback can be a super tool for ecommerce stores but is typically incorrectly used.
Most ecommerce stores download a plugin for their site and believe their job is done. If this is how you are trying to collect customer feedback then you are doing it wrong and not properly taking control of the value from customer feedback.
The problem with this approach is it is reactive. You are waiting for customers to write a review… if they want to.
However, if you’re serious about growing your business then being proactive and asking for reviews in a strategic manner is the right way to go about things. This is essential given 76% of customers who get asked to leave a review, go ahead and write one.
More feedback translates directly into higher conversions and more sales. And being proactive ensures you are constantly getting fresh reviews for your business, another indicator that customers look for before buying.
The correct approach for an ecommerce business is actually to try a ‘multichannel’ approach, that is, to show reviews via a plugin on your own site, whilst also directly seeking feedback from customers.
At Syntellio, we help ecommerce stores with this by being the service provider that takes care of all review collection from the majority of customers who will not automatically leave a review for your business.