But what we see is that most e-commerce businesses don’t actively ask businesses to leave reviews. Instead, they passively expect customers to leave reviews.
The fact is that most happy customers don’t actually leave reviews until asked to do so. The logic is if you’re happy, you’re happy.
However, most customers that have a bad experience go on to leave a negative review. After all, they want to let people know of the negative experience they had and share their displeasure.
This causes a bias in the reviews for any e-commerce product, which does not help your business.
Not only does this lead to more negative sentiment than is actually the case, but it also gives you bad data overall with which to make decisions.
This is why imperative to your online review strategy is that you seek online reviews from all customers, irrespective of if the feedback is good or bad.
In so doing, you can have more feedback overall, and present a more realistic picture of your business for yourself and your customers. This will also give you better e-commerce SEO so that your business can grow in the long term.